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Digital Portfolio 

The following page showcases some of my best and favourite pieces of work. With a mixture of individual and group work, from third year to first.

Digital Portfolio : Text

Third Year Projects

Digital Portfolio : Headliner

Strategic Brand Communications

Guide2Fit Retail Space

This project is a follow on from my previous two projects, developing on my brand Guide2Fit from an online mobile app service to an expansion of franchised retail spaces.

Digital Portfolio : Text
Digital Portfolio : Gallery

Final Major Project 

Guide2Fit

Digital Portfolio : Text

Range Plan 

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Digital Portfolio : Welcome

App Template

Promo Plan 

Digital Portfolio : Files

To discuss or view more of this project please contact me.

Digital Portfolio : Text

Brand Futures 

Guide2Fit

This project includes the Proposal and Business and Marketing Plan for the development of a new upcoming brand and mobile fitness app Guide2Fit. To view this work, please contact me directly.

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Digital Portfolio : Image

Dissertation 


This research project has been conducted to critically analyse the

misrepresentation of the country of origin in the buying practice of fashion garments, along with how this leads to the misrepresentation of the ethics used within the manufacturing process of these garments such as poor working conditions and child labour.

Digital Portfolio : Files

Second Year Projects

Digital Portfolio : Text

Platfform Xlusive

Platfform Xlusive was a project conducting by the whole class in response to a live brief, working with a vintage fashion wholesaler to create a brand and pop-up shop. This involved coming up with the brand, choosing product, store planning, visual merchandising, marketing and launching the pop-up store.

Digital Portfolio : Text
Digital Portfolio : Pro Gallery

Retail Service Design

A combination of primary and secondary research techniques have been carried out in this assessment to find new ways to engage and attract 18-29 year olds to McArthurGlen Bridgend.

Service Concept Design

Market Research 

Digital Portfolio : Files

Buying and Merchandising 

Electric Revolution is a permanent high-end concept store that mimics the 1960s pop culture era, taken inspiration from The Beatles and the style throughout the 'Swinging Sixties'.

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The range plan for Electric Revolution includes brands such as Gucci, Vivienne Westwood, Stella McCartney and many more high-end fashion brands.

Digital Portfolio : Files

Fashion in Context 

How Do Drag Artists Express Their Identity Through Fashion?

Digital Portfolio : Files

First Year Projects

Digital Portfolio : Text

Fashion Marketing 

Topshop Marketing Strategy 

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Digital Portfolio : Files

Colour and Trend Forecasting

Digital Portfolio : Text
Digital Portfolio : Work
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